G.O.A.L

Meghna Chhabra, Indra Meghrajani

2026/01/01

This case study explores the entrepreneurial journey of Rashi's Elixir, a handcrafted skin and hair care brand that merges traditional…

Santhosshi Narayanan, Rammanohar Puthiyedath, Anand Dhruva, Julia T. Arnold, Suzanna M. Zick, Ting Bao

2026-01-01

Ayurveda, the traditional system of medicine from India with roots dating back over 3000 years, offers a holistic and personalized…

Ricardo Ghelman, Caio Fabio Schlechta Portella, José Ruguê Ribeiro Júnior, Erico Azevedo, José Pissolato Filho

2026

This chapter explores the transformative potential of integrative health, which harmonizes conventional medicine with traditional and complementary systems—Ayurveda, Traditional Chinese…

Dilip Ghosh, Tanuja Manoj Nesari, Dennis Chang, Manoj Nesari, Rajagopala Shrikrishna

2025-11-12

Despite the increased demand for traditional, complementary, and integrative medicine (TCIM) therapies by patients around the world, current guidelines, regulations,…

Arfa Ji, Tariq Maqbool, Khalid Z. Masoodi, Reetika Mahajan, Faheem Shehjar, Sajad Majeed Zargar, Khalid Z. Masoodi, Zahoor A. Shah

2025-01-01

Complexities of thyroid renders it susceptible to autoimmune illnesses and dysfunctions, and thyroid problems are the most prevalent endocrine system…

Prachee Dubey, Kanti Bhooshan Pandey, Kanti Bhooshan Pandey, David J. Newman, Chukwuebuka Egbuna

2025-01-01

Traditional medicinal plants and natural products have a long history of severing humankind especially in health promotion. Recent studies have…

Deepti Pandey, Jitendra Pandey, Jaya Upreti, S. R. Narahari, Acharya Balkrishna

2025-01-01

Chronic diseases, often deemed “incurable,” reveal the limitations of conventional medicine, which focuses primarily on symptom management. This chapter examines…

Tássio Rômulo Silva Araújo Luz, Ana Paula Muniz Serejo, Maria Beatriz Coutinho Moraes, Johny Adrian Rodrigues Nascimento Oliveira, , Gowtham Kumaraguru, Girija Shanmugam, Sonia Malik, Flavia Maria Mendonça do Amaral, Denise Fernandes Coutinho, M. Naeem, M. Masroor A. Khan

2025-01-01

Insomnia is one of the prevalent sleep disorders associated with considerable impairments in an individual's quality of life. Several physical…

Wenfeng Ding

2025-01-01

Hair consists of two distinctive parts: hair shaft, the visible part of hair, and follicle, the region under the skin.…

Ridhima Mahajan, Diksha Bali, Reetika Mahajan, Faheem Shehjar, Sajad Majeed Zargar, Khalid Z. Masoodi, Zahoor A. Shah

2025-01-01

In today's world arthritis is considered as one of the most challenging health problems of 21st century. It is an…